Who We Are

Cliff Street Consulting is a NYC-based growth consultancy focused exclusively on home service businesses — HVAC companies, plumbers, electricians, roofers, landscapers, and other trade contractors who depend on local customers finding them first.

Cliff Street was built on a simple observation: home service businesses are excellent at what they do, but often invisible online — while less skilled competitors dominate Google because they figured out local SEO and paid advertising first.

We level the playing field.

Our Founder & Lead Consultant

Cliff Street Consulting was founded after seeing firsthand how home service businesses — some of the most hardworking, skilled operators in any market — were consistently losing leads to competitors with inferior work but better Google rankings. We built Cliff Street specifically to solve that problem.

What we bring to every engagement:

• Deep expertise in Google Local Services Ads (LSA) — the single highest-ROI ad channel for most home service businesses

• Hands-on experience with local SEO across competitive markets including New York Metro

• Proficiency in Google Ads campaign architecture built specifically for high-intent, emergency-driven service searches

• Understanding of the seasonal dynamics that define home service revenue cycles — and how to plan around them

• Call tracking and analytics setup so clients know exactly where every lead is coming from

Our consulting style is direct and data-driven. We don’t believe in 12-month retainers that keep clients dependent — we believe in teaching home service business owners how their digital marketing works so they can make smart decisions, whether they’re working with Cliff Street or going it alone.

What We Believe

Results over reports. A 40-page monthly report that doesn’t improve your cost per lead isn’t consulting — it’s theater. We measure success in calls, booked jobs, and revenue.

Specificity over generics. HVAC marketing is not the same as plumber marketing. A roofing company in summer has completely different priorities than that same company in November. We build strategies around your specific business, your season, and your market.

Transparency over hype. If your market is saturated and your ad budget is too small to compete, we’ll tell you. If SEO is going to take 4–6 months to show results, we’ll tell you. You’ll always know exactly what we’re doing and why.

Local is everything. Your customers are within 10–30 miles of you. Every strategy we build is designed to dominate that specific geography, not drive national traffic that never converts.

How We Approach Home Service Growth

Most digital marketing agencies treat home service businesses like every other client. We don’t. Our methodology is built around three pillars specific to the home service industry:

Pillar 1: Capture Emergency Intent The highest-value home service customers are searching right now because they have a broken furnace, a burst pipe, or no power. These searches — “HVAC repair near me,” “emergency plumber [city],” “electrician open now” — are where the real revenue is. We build your presence to dominate these searches in Google Maps, Google Ads, and organic results.

Pillar 2: Own Your Service Area Local Service Ads, Google Business Profile optimization, citation building, and service area page creation combine to make your business the obvious choice in your target geography. When someone searches for your trade in your city, you should appear multiple times on the first page.

Pillar 3: Convert and Measure Traffic doesn’t pay bills — booked jobs do. We optimize your website landing pages for conversion, set up call tracking so you know your actual cost per lead, and continuously use that data to improve campaign performance.

Why Home Service Businesses Trust Cliff Street

• Based in NYC — one of the most competitive local service markets in the country, so we understand high-competition environments

• Niche focus — we don’t try to serve every industry; home service businesses are our specialty and we know them deeply

• No long-term lock-ins — our engagements are structured around outcomes, not billing cycles

• Direct access to your consultant — no account managers or junior analysts; you work directly with the person who built your strategy

Ready to See What’s Possible?

We offer a free 30-minute strategy call where we’ll review your current Google presence, identify your biggest opportunities, and give you a clear picture of what it would take to consistently fill your schedule — no hard sell.

Or reach us directly at info@cliffstreetconsulting.com