Best for: Home service businesses already running Google Ads or LSA but unsure if they're profitable, or owners ready to start paid advertising for the first time.
What's included:
- Full Google Ads account audit (if existing) — campaign structure, keyword targeting, match types, negative keywords, ad copy quality, landing page alignment, Quality Score analysis, wasted spend identification
- Google Local Services Ads (LSA) setup review or launch plan — LSA is often the highest-ROI ad channel for home services and most businesses set it up wrong
- Competitor ad intelligence — What your local competitors are bidding on, what their ads say, and where the arbitrage opportunities are
- Budget analysis — What your market requires to be competitive, what your realistic cost per lead should be, and how to allocate budget across campaigns
- Custom campaign build plan with recommended ad groups, keywords, and bid strategy — ready for implementation
- 45-minute strategy call to walk through findings and build your action plan
Who should upgrade to this tier: Any home service business spending money on Google Ads without knowing their cost per lead, conversion rate, or which campaigns are driving actual booked jobs.
Deliverable: Full audit report + campaign build plan + 45-min call
Turnaround: 5 business days
Best for: Home service businesses already running Google Ads or LSA but unsure if they're profitable, or owners ready to start paid advertising for the first time.
What's included:
- Full Google Ads account audit (if existing) — campaign structure, keyword targeting, match types, negative keywords, ad copy quality, landing page alignment, Quality Score analysis, wasted spend identification
- Google Local Services Ads (LSA) setup review or launch plan — LSA is often the highest-ROI ad channel for home services and most businesses set it up wrong
- Competitor ad intelligence — What your local competitors are bidding on, what their ads say, and where the arbitrage opportunities are
- Budget analysis — What your market requires to be competitive, what your realistic cost per lead should be, and how to allocate budget across campaigns
- Custom campaign build plan with recommended ad groups, keywords, and bid strategy — ready for implementation
- 45-minute strategy call to walk through findings and build your action plan
Who should upgrade to this tier: Any home service business spending money on Google Ads without knowing their cost per lead, conversion rate, or which campaigns are driving actual booked jobs.
Deliverable: Full audit report + campaign build plan + 45-min call
Turnaround: 5 business days
